Feed Your Soul: ATX
DoorDash hosted two consumer-facing events in Austin, TX, for over 700 attendees, to help drive awareness of the and brand affinity for DoorDash. The morning event “Yoga + Bites” invited influencers, press, and DoorDash customers to attend a free yoga class at the Wanderlust Yoga studio, followed by food and drinks from local merchants like Taco Ranch, Juice Society, CLIF Bar, and High Brew Coffee. The evening event “An Evening Out” was held at the popular Clive Bar on Rainey Street, and featured live music by local bands Walker Lukens and Black Joe Lewis, live t-shirt and tote bag screen printing, and food by Southside Flying Pizza. The cost of admission was given as donations to benefit the Central Texas Food Bank.
Role: Brand Experience & Campaign Lead
AM: Yoga + Bites
Yoga + Bites was held at the Wanderlust Yoga studio in Austin, and was hosted by yoga instructor Zoe Welch. The event featured an hour long yoga class, followed by drinks and snacks provided by Taco Ranch, Juice Society, CLIF Bar, and High Brew Coffee. Each attendee was gifted a custom branded DoorDash tote bag filled with a 5-Second Journal, CLIF snack, Outdoor Voices tote, custom DoorDash branded 18oz. Yeti bottle, branded sweat towel, a custom branded JADE yoga mat, and a $5 off first order promo card.
The line for the morning event was out the door and around the block!
PM: An Evening Out
An Evening Out was held at Clive Bar on Rainey Street in Austin. Attendees enjoyed pizza from DoorDash partner Southside Flying Pizza, cocktails, live screen printing on t-shirts and tote bags with fun custom illustrations, and all guests were gifted a DoorDash-branded Yeti travel mug. The night kicked off with a performance from Austin-based singer, songwriter Walker Lukens and was followed by a set by Black Joe Lewis.
Pre-event promotion from Outdoor Voices and Clive Bar.
Event press coverage from Do512, The Austin Chronicle, Patch, and more.
